Mattel
Logo used since 2019 | |
Headquarters in El Segundo, California | |
| Formerly |
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|---|---|
| Company type | Public |
| Industry | Toys and Entertainment |
| Founded | January 1945, in Los Angeles, California, United States |
| Founders |
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| Headquarters | El Segundo, California, U.S. |
Area served | Worldwide |
Key people |
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| Products |
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| Brands | |
| Revenue | US$5.35 billion (2025) |
| US$546 million (2025) | |
| US$398 million (2025) | |
| Total assets | US$6.64 billion (2025) |
| Total equity | US$2.23 billion (2025) |
Number of employees | 31,000 (2025) |
| Divisions |
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| Subsidiaries | |
| Website | |
| Footnotes / references | |
Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories. Its products are sold in more than 150 countries.
Mattel is the world's second largest toy maker by revenue, after the Lego Group. Mattel's brand Barbie was named the top global toy property by the NPD Group in 2020 and 2021, while its brand Hot Wheels was named the top-selling global toy for both of those years.