Mattel

Mattel, Inc.
Formerly
  • Mattel Creations (first incarnation)
  • Mattel Inc.:Toymakers
  • (1945–1969)
Company typePublic
IndustryToys and Entertainment
FoundedJanuary 1945 (1945-01), in Los Angeles, California, United States
Founders
HeadquartersEl Segundo, California,
U.S.
Area served
Worldwide
Key people
Products
  • Toys
  • Games
  • Video games
  • Film
  • Television
  • Music
  • Events
  • Publishing
  • Digital
Brands
Revenue US$5.35 billion (2025)
US$546 million (2025)
US$398 million (2025)
Total assets US$6.64 billion (2025)
Total equity US$2.23 billion (2025)
Number of employees
31,000 (2025)
Divisions
  • Mattel Digital Games
  • Mattel Studios
Subsidiaries
Website
Footnotes / references

Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories. Its products are sold in more than 150 countries.

Mattel is the world's second largest toy maker by revenue, after the Lego Group. Mattel's brand Barbie was named the top global toy property by the NPD Group in 2020 and 2021, while its brand Hot Wheels was named the top-selling global toy for both of those years.