My Scene
My Scene official logo | |
| Type | |
|---|---|
| Company | Mattel |
| Country | United States |
| Availability | 2002–2011 (G1) 2024-present (Collector) |
| Slogan | "My city, my style, my scene." - 2002
"It's a teen scene, it's my scene." - 2003–2005 "Friends setting trends, my scene." - 2005–2007 "My scene, My friends!" - 2008–2011 |
| Official website | |
My Scene (stylized in all lowercase) were an American series of fashion dolls first released by Mattel in 2002. They were a spinoff doll line to Mattel’s Barbie doll line, and are also considered Barbie-brand dolls. The series was discontinued in the US in 2008, and worldwide in 2011. In November 2024, collector versions of the three main My Scene characters were released by Mattel, signaling a possible return of the franchise. Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, with larger heads. The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene was designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.