Mattel163
| Formation | 2017 |
|---|---|
| Founder | Amy Huang |
| Type | Joint venture |
| Headquarters | |
| Products | UNO!, Phase 10, Skip-Bo |
| Services | Video game development |
| Owner | Mattel (2026–present) |
| Website | https://mattel163.com |
Mattel163 Limited is a Chinese-American video game developer. It was a joint venture between American toy manufacturing and entertainment company Mattel and Chinese company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties. In 2026 Mattel has acquired full ownership of Mattel163. Its headquarters are located in both Hong Kong, China and El Segundo, California, with development studios in Shanghai, Hangzhou and Los Angeles. The "163" in the name refers to the NetEase's domain, 163.com.
The first product published was UNO!, originally launched for Facebook Instant Games in 2017, and launched later on iOS and Android.