Toytown pop

Toytown pop is a microgenre of pop music which emerged in the 1960s. It was most popular in the British singles charts between 1967 and 1974. At the height of psychedelia, an abundance of what music journalist Rob Chapman cites as "nursery-rhyme pop songs" appeared. The style is marked by the influence of LSD and psychedelia, as well as the work of authors such as Lewis Carroll, Edward Lear, C. S. Lewis, J. M. Barrie, Hilaire Belloc, Beatrix Potter, Charles Kingley, and Enid Blyton.

The genre contrasted with American artists who made music in response to the Vietnam War, which was not broadly the case in the United Kingdom.