Zalphas

Zalphas (also called Zalpha, Gen Zalpha, or Generation Zalpha) are a social cohort encompassing individuals born on the cusp between the latter years of Generation Z and the early years of Generation Alpha. Sources typically describe Zalphas as those born during the late 2000s to mid–2010s. They have been described as children of millennials. The term is used in marketing, research, and generational studies worldwide, including in Australia, the United Kingdom, Europe, Asia, and North America.