Wisconsin Department of Tourism

Wisconsin Department of Tourism
Agency overview
FormedDecember 24, 1995 (1995-12-24)
Preceding agency
  • Division of Tourism (1975–1995)
JurisdictionWisconsin
Headquarters3319 W Beltline Hwy Madison, Wisconsin
43°02′6.617″N 89°25′48.358″W / 43.03517139°N 89.43009944°W / 43.03517139; -89.43009944
Employees34
Annual budget$36,334,300 (2021)
Agency executive
  • Anne Sayers, Secretary
WebsiteTravelWisconsin.com

The Wisconsin Department of Tourism is a governmental agency of the U.S. state of Wisconsin responsible for marketing and promoting the state as a travel destination. The Department is led by a secretary appointed by the governor of Wisconsin with the advice and consent of the Wisconsin Senate. The current secretary is Anne Sayers, who was appointed by Governor Tony Evers in December 2020.