WPLY (AM)

WPLI
Currently silent
	Roanoke, Virginia; United States;
Broadcast area	Southwest Virginia; New River Valley;
Frequency	610 kHz
Ownership
Owner	Mel Wheeler, Inc.
Sister stations	WFIR, WPLY, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU
History
First air date	October 1, 1940
Former call signs	WSLS (1940–1972); WSLC (1972–2002); WVBE (2002–2016); WPLY (2016–2025);
Call sign meaning	Play
Technical information
Licensing authority	FCC
Facility ID	41111
Class	B
Power	5,000 watts (day); 1,000 watts (night);
Transmitter coordinates	37°18′11.0″N 80°2′33.0″W / 37.303056°N 80.042500°W
Translator	101.1 W266CY (Roanoke)
Links
Public license information	Public file; LMS;

WPLI (610 AM) is a commercial radio station licensed to Roanoke, Virginia, United States, and serving Southwest Virginia and the New River Valley. Prior to going silent on September 30, 2025, WPLI simulcast a sports format with WPLY (1390 AM) in Lynchburg. Both stations are owned by Mel Wheeler, Inc.

WPLI's transmitter is at the end of Newman Drive in Salem. Programming is also relayed on low-power FM translator W266CY at 101.1 MHz in Roanoke.