WFIR

WFIR
	Roanoke, Virginia; United States;
Broadcast area	Roanoke Valley
Frequency	960 kHz
Branding	960 AM 94.5 FM 107.3 FM WFIR
Programming
Format	News/talk
Affiliations	ABC News Radio; Fox News Radio; Premiere Networks; Westwood One;
Ownership
Owner	Mel Wheeler, Inc.
Sister stations	WPLI, WPLY, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU
History
First air date	June 20, 1924
Former call signs	WDBJ (1924–1969)
Former frequencies	1310 kHz (1924–1927); 1300 kHz (1927–1928); 930 kHz (1928–1941);
Call sign meaning	First in Roanoke
Technical information
Licensing authority	FCC
Facility ID	31138
Class	B
Power	10,000 watts (day); 5,000 watts (night);
Transmitter coordinates	37°18′9″N 80°2′25″W / 37.30250°N 80.04028°W (day); 37°15′19″N 79°57′34″W / 37.25528°N 79.95944°W (night);
Translators	94.5 W233CK (Troutville); 107.3 W297BC (Roanoke);
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.wfirnews.com

WFIR (960 AM, "WFIR 960 AM 94.5 FM 107.3 FM") is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley. It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc. WFIR's studios and offices are on Electric Road in Roanoke. Programming is also heard on two FM translators: W297BC 107.3 MHz, off Catawba Valley Drive in Roanoke, and W233CK 94.5 MHz in Troutville.

WFIR's transmitter site is off Brandon Avenue SW. The station broadcasts with 10,000 watts non-directional by day. At night, to avoid interfering with other stations on AM 960, it reduces power to 5,000 watts and uses a directional antenna.