SpongeBob SquarePants (franchise)
SpongeBob SquarePants is an American animated comedy media franchise created by marine science educator and animator Stephen Hillenburg and owned by Nickelodeon. It began with the eponymous series, which premiered in 1999, and went on to become one of the longest-running American animated series. The franchise is the most profitable property for Paramount Consumer Products, having generated over $16 billion in merchandising revenue, making it one of the highest-grossing media franchises of all time.
The franchise is set in the fictional underwater city of Bikini Bottom and focuses on an anthropomorphic yellow sea sponge named SpongeBob, alongside an ensemble cast of other anthropomorphic aquatic creatures and their many adventures and endeavors.