Postfeminism
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Postfeminism (alternatively rendered as post-feminism) is an alleged decrease in popular support for feminism from the 1990s onwards. It can be considered a critical way of understanding the changed relations among feminism, femininity and popular culture. The term is sometimes confused with subsequent feminisms such as postmodern feminism, xenofeminism, and the fourth wave.
Research conducted at Kent State University in the 2000s narrowed postfeminism to four main claims: support for feminism declined; women began hating feminism and feminists; society had already attained social equality, thus making feminism outdated; and the label "feminist" has a negative stigma.