Lipstick feminism

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Lipstick feminism (also known as girlie feminism or girly feminism) is a niche variety of feminism that embraces the coexistence of stereotypical concepts of femininity and female sexual empowerment. It emerged from third-wave feminism as a response to previous feminist movements that treated femininity and feminism as independent of each other.

Unlike early feminist campaigns like the Women's Suffrage Movement that focused on basic, fundamental rights of women, lipstick feminism argues that women can be feminists without ignoring their femininity or sexuality.

Lipstick feminism embraces the sensuality of womanhood and the belief that women have the right to act with passion and sexuality. In the wake of second and third-wave feminism, lipstick feminism reclaims feminine stereotypes often viewed as dis-empowering, like make-up and stilettos.