Look East policy (Malaysia)

Look East Policy (Malay: Dasar Pandang ke Timur or also known as LEP) was an economic policy that was launched by then Malaysian Prime Minister Tun Dr. Mahathir Mohamad in 1982. The policy was announced during 5th Joint Annual Conference of MAJECA/JAMECA held in Hilton Hotel Kuala Lumpur. The policy was meant to seek alternative after Mahathir launched "Buy British Last" policy in response to British Prime Minister Margaret Thatcher economic coercion as a response to the Dawn Raid maneuver in 1981 that briefly strained Malaysia–United Kingdom relations. The purpose of the policies was to gain knowledge from developing East Asian countries such as Japan, South Korea, and Taiwan in order to develop Malaysia. More than 15,000 Malaysians was said to have enjoyed the benefit of this policy.

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