Joseph Estrada 2010 presidential campaign

Joseph Estrada 2010 presidential campaign
Campaign	2010 Philippine presidential election
Candidate	Joseph Estrada; President of the Philippines (1998–2001); Jejomar Binay; Mayor of Makati (2001–2010); ;
Affiliation	UNO; PMP; PDP–Laban; ;
Status	Lost election: May 10, 2010
Slogan(s)	Kung may Erap, may Ginhawa.; (transl. If there’s Erap, there’s prosperity)

The 2010 Presidential campaign of Joseph Estrada, the former president of the Philippines, was announced on September 26, 2009. His vice-presidential running mate was Jejomar Binay, the mayor of Makati from 2001 to 2010. Binay originally aspired to be president but resigned to Estrada. Just after his announcement and filing of candidacy, he was met with a disqualification case, which was eventually dismissed by the Commission of Elections (COMELEC) and the Supreme Court of the Philippines.

He opened his campaign on February 9 at Plaza Miranda, vowing to regain his position as president. He held rallies in many places of the Philippines. His slogan was "Kung may Erap, may ginhawa" (transl. If there’s Erap, there’s prosperity) with his jingle "Erap para sa mahirap" (transl. Erap for the poor) following a similar name. Estrada used high airtime on ads in ABS-CBN and GMA Network. According to COMELEC documents, Estrada allegedly spent P235.5 million, with donations from multiple businessmen.

In his slate, Estrada had candidates, with Gwen Pimentel being dropped. Only two of them won, namely Juan Ponce Enrile and Jinggoy Estrada. He supported peace and order, demolishing corruption, and the poor.

He was the second overall, losing to Benigno Aquino III.