Hasbara

Hasbara (Hebrew: הַסְבָּרָה) is the public diplomacy of Israel. It includes mass communication, as well as individual interaction with foreign nationals through social and traditional media, and cultural diplomacy. Organizations involved include the IDF Spokesperson's Unit, Prime Minister's Office, Ministry of Foreign Affairs, and pro-Israel civil society organizations. Historically, these efforts were openly called "propaganda" by the early Zionists who promoted them, with Theodor Herzl advocating such activities in 1899. The term hasbara was introduced by Nahum Sokolow, literally meaning "explaining". This communicative strategy seeks to justify Israeli state actions and is considered reactive and event-driven.

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