Old media

Old media, also called traditional media or legacy media, are the mass media institutions that dominated prior to the internet, particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience.

Old media are often contrasted with new media, which are typically computer- or smartphone-based, and are to some extent interactive and comparatively decentralized. These new media enable people to telecommunicate with one another peer-to-peer or through social media platforms, with widespread use and availability through the internet.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.