Enterprise Champion

Enterprise Champion to the Business Secretary
since 25 May 2016
Reports toSecretary of State for Business and Trade
AppointerPrime Minister of the United Kingdom
Formation5 June 2009
First holderAlan Sugar

Enterprise Champion or Enterprise Tsar is a position within the UK Government responsible for promoting entrepreneurship and advising the Department for Business and Trade. The role is currently held by Alan Sugar, the businessman and star of BBC One's The Apprentice, who also held the position for one year during the Brown ministry (2007–10). During this time, he was ennobled as Lord Sugar.

Sugar was also kept on by Conservative Party prime ministers David Cameron in the 2015 United Kingdom general election and by Theresa May after the Brexit referendum.