Alan Sugar

The Lord Sugar
Sugar at the 2009 BAFTAs
Enterprise Champion to the Business Secretary
Assumed office
25 May 2016
Prime MinisterDavid Cameron
Theresa May
Boris Johnson
Liz Truss
Rishi Sunak
Keir Starmer
Business SecretarySajid Javid
Greg Clark
Andrea Leadsom
Alok Sharma
Kwasi Kwarteng
Jacob Rees-Mogg
Grant Shapps
Kemi Badenoch
Jonathan Reynolds
Peter Kyle
In office
5 June 2009 – 11 May 2010
Prime MinisterGordon Brown
Business SecretaryPeter Mandelson
Member of the House of Lords
Life peerage
20 July 2009
Personal details
BornAlan Michael Sugar
(1947-03-24) 24 March 1947
PartyNone (crossbencher) (2017–present)
Other political
affiliations
Spouse
Ann Simons
(m. 1968)
Children3
RelativesRita Simons (niece)
Occupation
  • Business magnate
  • media personality
  • author
  • politician
  • political advisor
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Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British businessman and television personality.

Sugar began consumer electronics company Amstrad, in 1968. In 2007, he sold his remaining interest in the company in a deal to BSkyB for £125 million. He was also the chairman and part-owner of Tottenham Hotspur Football Club from 1991 to 2001, selling his remaining stake in the club in 2007 for £25 million. According to the Sunday Times Rich List, Sugar became a billionaire in 2015. In 2021, his fortune was estimated at £1.21bn, ranking him as the 138th-richest person in the UK.

He is the host and "boss" of the BBC Television reality competition series The Apprentice, which has been broadcast since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021 and 2022.

Sugar was elevated to the House of Lords in 2009 as a Labour peer and was one of the party's biggest donors, but left the party in 2015 and subsequently expressed support for the Conservative Party. He has served as the British government's enterprise champion from 2009 to 2010 and again since 2016, responsible for promoting entrepreneurship and advising the Department for Business and Trade.