Dare (flavoured milk)
Logo used since 2026 | |
Espresso flavoured Dare Iced Coffee, in a 2L plastic milk container | |
| Manufacturer | Bega Dairy & Drinks |
|---|---|
| Origin | Melbourne, Australia |
| Introduced | 1996 |
| Related products | Farmer's Union Iced Coffee, Boss Coffee, Oak (flavoured milk) |
| Website | dareicedcoffee |
Dare (also marketed as Dare Iced Coffee), is a brand of iced coffee-flavored milk produced in Australia by Bega Dairy & Drinks, a subsidiary of the Bega Group. Originally launched in 1996, the brand is a major participant in the Australian ready-to-drink (RTD) coffee and canned coffee market.
The brand is characterized by its "A Dare Fix'll Fix It" advertising slogan, a long-running marketing campaign that positions the product as a solution for "brain fade" or lack of concentration.