Boss Coffee

Boss (ボス, Bosu), marketed outside of Japan as Suntory Boss Coffee, is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. From 1992 to 2019 the brand was exclusive to Japan, gaining a cult following. Since 2019, it was introduced to various international markets, most notably in the Australian market, where it has since grown to become the market leader.

In Australia and New Zealand, the brand is distributed by Suntory Oceania, the same owner as the V energy drink, which had notable established distribution infrastructure in the region prior to the introduction of Boss Coffee.

Boss Coffee primarily competes in the Australian market with Oak, Ice Break, Farmers Union Iced Coffee and Dare Iced Coffee. Initially, all of Suntory Boss' competitors were sold in plastic bottle or milk carton packaging, which was the mainstream in Australia prior to the arrival of Japanese canned coffee, until April 2025 when Dare released Dare Charged, a stronger version of its original iced coffee in a 240ml can as a direct domestic competitor to Suntory Boss' dominance in the Australian market.