Crimson Education

Crimson Education is a multinational university admissions consultancy headquartered in Auckland, New Zealand.

The business specializes in providing college-prep services focused toward students gaining admission at elite universities including Ivy League institutions. Crimson’s programs cost upwards of USD $25,000, with some families paying close to USD $200,000 to work with the firm's co-founders.

Crimson Education also operates an online high school, the Crimson Global Academy which Niche.com has ranked #4 in the US for online high schools and #273 among all US private high schools.

According to the Wall Street Journal, “Crimson Education is valued at $554 million, with key investors including Tiger Management, Icehouse Ventures, and Verlinvest. The firm has raised $75 million over five funding rounds.” As of 2024 the company is privately held, with a post-money valuation of around NZ $1B following a 2022 funding round.

The company is heavily branded around Jamie Beaton, one of its founders. Crimson Education currently operates in 21 key markets and has 26 offices around the world, including Auckland, Shanghai, New Delhi, Hong Kong, Dubai, Jakarta, London, Singapore, Sydney, Taipei and New York City.