BMW M
Current logo introduced in March 2020 | |
| Formerly | BMW Motorsport GmbH (1972–1993) |
|---|---|
| Company type | Subsidiary (GmbH) |
| Industry | Automotive |
| Founded | 1972 |
| Headquarters | Munich, Germany |
Key people | Franciscus "Frank" Van Meel (CEO) |
| Products | Internal combustion engines and cars Automotive sports accessories |
| Services | High Performance Driver Education, automobile tuning |
| Parent | BMW AG |
| Website | www |
BMW M GmbH, formerly known as BMW Motorsport GmbH, is a subsidiary of BMW AG that manufactures high-performance luxury cars.
BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany.
BMW M also provides M packages for the BMW S1000RR motorcycle, with a limited-production homologation-special, race-type machine designated M1000RR, produced from 2021 onwards.