Zuffa Boxing

Zuffa Boxing
IndustryBoxing promotion
PredecessorZuffa, LLC
FoundedJune 2025 (June 2025)
Founder
Headquarters
Las Vegas, Nevada
,
United States
Key people
  • Rakan Alharthy (CEO & Managing Director, Sela)
  • Ari Emanuel (CEO & Executive Chairman, TKO)
  • Turki Al-Sheikh (Promoter)
  • Dana White (Promoter)
  • Nick Khan (Promoter)
OwnerSela (60%)
TKO Group Holdings (40%)

Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.

The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.

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