IBOPE
Logo | |
| Company type | Privately held company |
|---|---|
| Industry | Media market (research) |
| Founded | 1942 |
| Headquarters | São Paulo, São Paulo, Brazil |
Key people | Carlos Augusto Montenegro |
| Products | Marketing research Audience measurement Advertising research |
| Revenue | U$ 216 milhões (2007) |
Number of employees | 3,000 |
| Website | Kantar Ibope Media |
The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated market research company. IBOPE provides data on media consumption and advertising investment across all Latin America
Established in 1942, the name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.