Yamaha Motor Company
Logo used since 2025 | |
Headquarters in Iwata, Shizuoka | |
Native name | ヤマハ発動機株式会社 |
|---|---|
Romanized name | Yamaha Hatsudōki Kabushiki-gaisha |
| Company type | Public |
| TYO: 7272 | |
| Industry | Automotive |
| Founded | July 1, 1955 |
| Founder | Genichi Kawakami |
| Headquarters | , Japan |
Area served | Worldwide |
Key people | Katsuaki Watanabe (chairman & Director) Motofumi Shitara (president & Representative Director) |
| Products | Motorcycles, commuter vehicles & scooters, recreational vehicles, boats, marine engines, small tractors, personal watercraft, electrically power assisted bicycles, automobile engines, golf carts, cycling components |
| Revenue | 2.414 trillion (2023) |
| Owners |
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Number of employees | 52,664 (as of December 31, 2014) |
| Subsidiaries |
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| Website | global |
Yamaha Motor Co., Ltd. (ヤマハ発動機株式会社, Yamaha Hatsudōki Kabushiki gaisha) is a Japanese multinational conglomerate mobility manufacturer that was founded in 1955. The company operates across various industries and manufactures a wide range of motorized products, including motorcycles, motorboats, outboard motors, and semiconductor manufacturing equipment.
The company was established following its separation from Nippon Gakki Co., Ltd. (currently Yamaha Corporation) and is headquartered in Iwata, Shizuoka, Japan. As of 2024, the company operates development, production, and marketing functions through 137 consolidated subsidiaries. Yamaha has been the world's second-largest motorcycle manufacturer, and it is the global leader in water vehicle sales. In addition, Yamaha holds the world's second-largest market share in chip mounters for semiconductor manufacturing equipment.
Led by Genichi Kawakami, the company's founder and first president, Yamaha Motor spun off from musical instrument manufacturer Yamaha Corporation in 1955 and began production of its first product, the YA-1 125cc motorcycle. It was quickly successful and won the 3rd Mount Fuji Ascent Race in its class.
The company's products include motorcycles, scooters, motorized bicycles, boats, sail boats, personal watercraft, swimming pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, recreational off-road vehicles, go-kart engines, golf carts, multi-purpose engines, electrical generators, water pumps, automobile engines, surface mounters, intelligent machinery, electrical power units for wheelchairs, and helmets. The company is also involved in the import and sale of various types of products, the development of tourist businesses, and the management of leisure, recreational facilities and related services.