Yahoo Japan

Yahoo! Japan
Type of site
Web portal
Available inJapanese
No. of locations2 (Nagoya and Osaka)
Founders
Parent
URLyahoo.co.jp
CommercialYes
RegistrationOptional
LaunchedApril 1, 1996
Current statusOnline

Yahoo! Japan (ヤフー, Yafū) is a Japanese web portal. It was the most-visited website in Japan in October 2018, and among the top 50 worldwide.

In 2020, Yahoo! Japan was the 4th most visited website in Japan and contains many services outside search, including auctions, weather, and mapping services. In terms of use as a search engine, however, it has never surpassed Google. The company is the second largest search engine used in Japan as of July 2021, with a market share of 19% behind Google's 77%.