Woolite

Woolite
Product type
OwnerReckitt Benckiser
CountryUnited States
Introduced1951 (1951)
Previous ownersBoyle-Midway, American Home Products/Wyeth
TaglineClothes look new for longer
Websitewww.woolite.us

Woolite is an American brand of laundry detergent and cleaning products introduced in 1951. The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.