Wizarding World Digital
| Type of business | Private |
|---|---|
Type of site | Harry Potter website |
| Available in | English, German, Spanish, French, Italian, Japanese, and only e-books and digital audiobooks in Portuguese. |
| Area served | Worldwide |
| Owner | J. K. Rowling |
| Founder | J. K. Rowling |
| Key people |
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| URL | harrypotter wizardingworld pottermore |
| Registration | Not required to read content. Required to be sorted. |
| Launched | 31 July 2011 (beta as Pottermore.com) 14 April 2012 (full launch) 22 September 2015 (redesign) 2 October 2019 (relaunch as WizardingWorld.com) |
Harry Potter Digital (formerly known as Wizarding World Digital) is a digital publishing, e-commerce, entertainment and news company, now trading as HarryPotter.com. It offers news, features, and articles as well as new and previously unreleased writing by J. K. Rowling regarding the Wizarding World. The site features Rowling's thoughts, and a sales resource for e-book and audiobook versions of the seven Harry Potter novels through Pottermore Publishing.
On 31 July 2011, registration for the limited beta of a website named Pottermore began. The limited release allowed the first million fans registered to complete The Magical Quill challenge. The original registration was intended to be October 2011, but was delayed until 14 April 2012. Pottermore was originally launched in partnership with Sony, but in April 2014, it was announced that Pottermore had concluded its relationship with Sony and entered its next developmental phase both creatively and commercially. On 22 September 2015, Pottermore launched a newly designed site containing news, features, and articles plus previously unreleased writing by J.K. Rowling and removed some features including the interactive Moment illustrations, House Cup, and Sorting ceremony. A newly designed Sorting Ceremony was subsequently launched in January 2016 in which users could reclaim their old house or be re-sorted.
The Pottermore website was rebranded first as WizardingWorld.com in 2019 and then as HarryPotter.com in 2024, to which a large part of the content has been migrated.