White Rabbit (candy)

White Rabbit Creamy Candy (Chinese: 大白兔奶糖; pinyin: Dàbáitù Nǎitáng) is a brand of milk candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd. (Chinese: 上海冠生园食品有限公司; pinyin: Shànghǎi Guānshēngyuán Shípǐn Yǒuxiàn Gōngsī), in China. It is an iconic cultural brand and has been in production since 1943.

White Rabbit Creamy Candy is considered to be a part of many mainlanders' and Hong Kongers' childhood nostalgia, and has been featured in many classic Chinese films and TV series. Guan Sheng Yuan has made White Rabbit Creamy Candy a popular treat food for generations of children living in Shanghai, Hong Kong, China, and abroad by adapting its product and business systems to new needs and cultivating the loyalty of its customers. Cross promotion with other products and specialized stores have contributed to its appeal. When its reputation has been challenged, it has been able to re-establish itself.