White Front

White Front
Company typeSubsidiary
IndustryDiscount store, Retail
Founded1929 (1929) in Los Angeles
Defunct1974 (1974)
FateBankruptcy of parent company
HeadquartersLos Angeles, California
Area served
California, Oregon, Washington
Productsclothing, footwear, housewares, sporting goods, hardware, toys, electronics, groceries
ParentInterstate Department Stores

White Front was a chain of discount department stores in California and the western United States from 1929 through the mid-1970s. The stores had a distinctive front architecture with an enormous, sweeping archway having the store name spelled out in letters fanned across the top. For several years, White Front was the leading discount store in the U.S.