Which Way Western Man?

Which Way Western Man? is a White supremacist book by William Gayley Simpson. Simpson, a former left-wing Christian activist turned White supremacist, claims that there is an organized conspiracy by "World Jewry" against the "Western Man", which is leading to the destruction of Western civilization. The book is antisemitic and anti-Black, with Simpson describing himself as a racist with pride; Simpson advocates deporting all Black people and Jews, but additionally blames a supposed internal weakness of the West for this "plight". The book, in addition to its usage of antisemitic conspiracy theories, is anti-Christian in orientation, claiming Christianity, communism, capitalism, and democracy are all Jewish plots. Simpson quotes a variety of texts, including established conspiratorial works like The Protocols of the Elders of Zion.

The book was first self-published by Simpson in 1978 under the imprint Yeoman Press. Later editions were published by the neo-Nazi group the National Alliance and by the antisemitic publisher Noontide Press; the book was also promoted by the National Alliance in their catalogue. Following Simpson's death, the National Alliance's National Vanguard Books published a second, revised edition in 2003, with additional content, in accordance with his wishes.

The book sold poorly, probably in large part due to its immense length; it is over 700 pages long in its original printing, and over 1000 in the revised edition. Despite this, it has influenced many of the most prominent White supremacist and neo-Nazi leaders, including John Tyndall, William Luther Pierce, Ben Klassen, and David Duke. The book was credited by neo-Nazi leader Robert Jay Mathews, the leader of the neo-Nazi terror group The Order, as one of his key influences. The name of the book has also been used as an Internet meme related to making choices between traditionalism and modernity.