WXMA

WXMA
Broadcast areaLouisville metropolitan area
Frequency102.3 MHz
Branding102.3 The Rose
Programming
FormatAdult contemporary
AffiliationsPremiere Networks
Ownership
Owner
WDJX, WGHL, WGZB-FM, WMJM
History
First air date
October 1964 (1964-10)
Former call signs
  • WLRS (1964–2000)
  • WULV (2000–2002)
Call sign meaning
Former "Max" branding
Technical information
Licensing authority
FCC
Facility ID37236
ClassA
ERP6,000 watts
HAAT87 meters (285 ft)
Transmitter coordinates
38°14′37″N 85°45′34″W / 38.24361°N 85.75944°W / 38.24361; -85.75944
Links
Public license information
Webcast
Website1023therose.com

WXMA (102.3 FM) is a commercial radio station licensed to Louisville, Kentucky, United States. It is owned by Connoisseur Media and broadcasts an adult contemporary format known as "102.3 The Rose". The studios and offices are located on South 4th Street in Downtown Louisville.

WXMA's transmitter is sited atop The 800 Apartments building, a few blocks from the studios.