WWMT

WWMT (channel 3) is a television station in Kalamazoo, Michigan, United States, serving West Michigan as an affiliate of CBS. The station is owned by Sinclair Broadcast Group and maintains studios on West Maple Street in Kalamazoo; its transmitter is located north of Gun Lake, along M-179.

WWMT went on the air on June 1, 1950, as WKZO-TV. Owned by John Fetzer alongside WKZO radio in Kalamazoo, the station was a CBS affiliate from shortly after its first telecast—though it aired various programs from other networks as late as 1962—and the second television station on the air in West Michigan. WKZO-TV expanded into local news in 1953; its coverage generally lagged behind the other stations, though its strongest ratings were in the southern portion of the market that included Kalamazoo.

Fetzer sold his remaining TV stations to Gillett Communications in 1985, and channel 3 changed its call sign to WWMT that December. Under Gillett and Busse Broadcasting, a management buyout of five smaller-market Gillett stations, the station became more competitive not only in the Kalamazoo area but in the broader media market as it invested in its newscasts, improving equipment and adding morning coverage. After two years of ownership by Granite Broadcasting, Freedom Communications acquired WWMT in 1998. Under Freedom, the station launched a subchannel affiliated with The CW in 2006. Sinclair acquired the Freedom TV stations in 2012.