WWMB

WWMB
ATSC 3.0 station
	Florence–Myrtle Beach, South Carolina; Lumberton, North Carolina; ; United States;
City	Florence, South Carolina
Channels	Digital: 26 (UHF); Virtual: 21;
Programming
Affiliations	21.1: Roar; for others, see § Subchannels;
Ownership
Owner	Sinclair Broadcast Group; (WWMB Licensee, LLC);
Sister stations	WPDE-TV
History
Founded	June 17, 1989
First air date	September 21, 1994
Former call signs	WFIL (1989–1990); WGRS (1990–1994);
Former channel numbers	Analog: 21 (UHF, 1994–2009); Digital: 20 (UHF, 2006–2009), 21 (UHF, 2009–2019);
Former affiliations	Independent (1994–1995); UPN (1995–2006); The CW (2006–2021); Dabl (2021–2025, now on 21.4);
Call sign meaning	"We're Myrtle Beach"
Technical information
Licensing authority	FCC
Facility ID	3133
ERP	655 kW
HAAT	581 m (1,906 ft)
Transmitter coordinates	34°22′3″N 79°19′48″W / 34.36750°N 79.33000°W
Links
Public license information	Public file; LMS;

WWMB (channel 21) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina with programming from the digital multicast network Roar. It is owned and operated by Sinclair Broadcast Group alongside dual ABC/CW affiliate WPDE-TV (channel 15, also licensed to Florence). The two stations share studios on University Boulevard in Conway; WWMB's transmitter is located on Pee Dee Church Road in Floydale, South Carolina.