WUMR (FM)

WUMR
	Philadelphia, Pennsylvania; United States;
Broadcast area	Philadelphia metropolitan area
Frequency	106.1 MHz (HD Radio)
Branding	Rumba 106.1
Programming
Language	Spanish
Format	Contemporary hit radio
Subchannels	HD2: Smooth jazz "Philly’s Smooth Jazz"
Affiliations	iHeartRadio; Premiere Networks;
Ownership
Owner	iHeartMedia; (iHM Licenses, LLC);
Sister stations	WDAS; WDAS-FM; WIOQ; WRFF; WUSL;
History
First air date	November 11, 1959
Former call signs	WQAL (1959–1970); WWSH (1970–1984); WZGO (1984–1986); WTRK (1986–1987); WEGX (1987–1993); WJJZ (1993–2006); WISX (2006–2022);
Call sign meaning	scrambling of "Rumba"
Technical information
Licensing authority	FCC
Facility ID	53973
Class	B
ERP	22,500 watts
HAAT	226.0 meters (741.5 ft)
Transmitter coordinates	40°04′58.3″N 75°10′52.6″W / 40.082861°N 75.181278°W
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio); HD2: Listen live (via iHeartRadio);
Website	rumba1061.iheart.com

WUMR (106.1 FM, Rumba 106.1) is a commercial Spanish contemporary hit radio station that is licensed to serve Philadelphia, Pennsylvania, and is owned by iHeartMedia. The WUMR studios are located in the neighboring community of Bala Cynwyd, while the station transmitter resides in nearby Wyndmoor.

In addition to a standard analog transmission, WUMR broadcasts using two HD Radio channels, and is available online via iHeartRadio.