WTBC-FM

WTBC-FM
Broadcast area
Frequency100.3 MHz (HD Radio)
BrandingThrowback 100.3
Programming
FormatRhythmic adult hits
SubchannelsHD2: WMVP (1000 AM) simulcast (ESPN Radio/sports radio, via agreement with Good Karma Brands)
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
1948 (1948) (as WFMF)
Former call signs
  • WFMF (1948–1974)
    WLOO (1974–1988)
  • WXEZ-FM (1988–1990)
  • WPNT-FM (1990–1997)
  • WNND (1997–2004)
  • WILV (2004–2015)
  • WSHE-FM (2015–2024)
Call sign meaning
Throwback Chicago
Technical information
Licensing authority
FCC
Facility ID10059
ClassB
ERP5,700 watts
HAAT425 meters (1,394 ft)
Transmitter coordinates
41°53′56.1″N 87°37′23.2″W / 41.898917°N 87.623111°W / 41.898917; -87.623111
Links
Public license information
WebcastListen live
Websitewww.throwbackchicago.com

WTBC-FM (100.3 MHz) is a radio station licensed to Chicago, Illinois, with a rhythmic adult hits format, focusing on music between 1990 to 2015. The station is owned by Hubbard Broadcasting, Its studios are located at One Prudential Plaza, with transmitter facilities atop the John Hancock Center downtown.

The station has had multiple owners since coming on the air in 1948, but has usually carried lighter music depending on industry trends, never veering too far towards any type of hard rock or rap format and specifically programmed to appeal to office listeners, and since 1997, additionally has been structured playlist-wise to avoid any competition with its higher-rated sister station WTMX.