WPLR

WPLR
	New Haven, Connecticut; United States;
Broadcast area	Greater New Haven; Hartford, Connecticut; North Shore (Long Island);
Frequency	99.1 MHz (HD Radio)
Branding	99.1 PLR
Programming
Language	English
Format	Mainstream rock
Subchannels	HD2: WICC simulcast (news/talk)
Ownership
Owner	Connoisseur Media; (Connoisseur Media Licenses, LLC);
Sister stations	WEBE; WEZN-FM; WICC; WICC-FM; WYBC-FM;
History
First air date	1948
Former call signs	WNHC-FM (1948–1971)
Technical information
Licensing authority	FCC
Facility ID	46968
Class	B
ERP	15,000 watts
HAAT	276 meters (906 ft)
Transmitter coordinates	41°25′22.3″N 72°57′4.4″W / 41.422861°N 72.951222°W
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.wplr.com

WPLR (99.1 MHz, also known as "99.1 PLR"), licensed to New Haven, Connecticut, is a mainstream rock station owned by Connoisseur Media as of May 10, 2013. The station's playlist includes rock music from the 1970s to the early 2000s.

The station, which first went on the air in 1948 as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.

WPLR's studios are located on Wheelers Farms Road in Milford alongside other Connoisseur radio stations. Previously, the studios were located on Dixwell Avenue in Hamden and prior to that the offices and studios were located on Chapel Street in New Haven. The station's transmitter is located on Madmare Mountain in Hamden near the WTNH transmitter site.