WPBN-TV

WPBN-TV and WTOM-TV
WPBN-TV: Traverse City–Cadillac, Michigan; WTOM-TV: Cheboygan, Michigan; ; United States;
Channels for WPBN-TV	Digital: 35 (UHF); Virtual: 7;
Channels for WTOM-TV	Digital: 16 (UHF); Virtual: 4;
Branding	TV 7&4 (general); UpNorthLive News on TV 7&4 (newscasts); ABC 29&8 (7.2/4.2);
Programming
Affiliations	7.1/4.1: NBC; 7.2/4.2: ABC; for others, see § Subchannels;
Ownership
Owner	Sinclair Broadcast Group; (WPBN Licensee, LLC);
Sister stations	WGTU/WGTQ
History
First air date	WPBN-TV: September 13, 1954; WTOM-TV: May 16, 1959;
Former call signs	WTOM-TV: WBDG-TV (CP, 1958–1959);
Former channel number	WPBN-TV: Analog: 7 (VHF, 1954–2009); Digital: 47 (UHF, until 2019); ; WTOM-TV: Analog: 4 (VHF, 1959–2009); Digital: 35 (UHF, until 2019); ;
Former affiliations	WPBN-TV: ABC (secondary, 1954–1971); WTOM-TV: ABC (secondary, 1959–1971);
Call sign meaning	WPBN-TV: Paul Bunyan Network; WTOM-TV: Top of Michigan;
Technical information
Licensing authority	FCC
Facility ID	WPBN-TV: 21253; WTOM-TV: 21254;
ERP	WPBN-TV: 850 kW; WTOM-TV: 250 kW;
HAAT	WPBN-TV: 393 m (1,289 ft); WTOM-TV: 194 m (636 ft);
Transmitter coordinates	WPBN-TV: 44°44′53″N 85°4′8″W / 44.74806°N 85.06889°W; WTOM-TV: 45°39′1″N 84°20′37″W / 45.65028°N 84.34361°W;
Translators	22 (UHF) Harrietta; WGTU 29.2 Traverse City; WGTQ 8.2 Sault Ste. Marie;
Links
Public license information	WPBN-TV: Public file; LMS; ; WTOM-TV: Public file; LMS; ;
Website	upnorthlive.com

WPBN-TV (channel 7) in Traverse City, Michigan, and WTOM-TV (channel 4) in Cheboygan, Michigan, collectively branded TV 7&4, are television stations serving as the NBC affiliates for the northern Lower and eastern Upper peninsulas of Michigan. They are owned by Sinclair Broadcast Group alongside regional ABC affiliates WGTU and WGTQ. The stations share studios on M-72 just west of Traverse City; WPBN-TV's transmitter is located east of Kalkaska, Michigan, and WTOM-TV's transmitter is on US 23 east of Cheboygan, in addition to simulcasts on WGTU and WGTQ's transmitters.

The two stations, known together with WGTU/WGTQ as "UpNorthLive", carry the same programming and serves one of the largest television markets east of the Mississippi River: 23 counties in the Northern Lower Peninsula, three counties in the Eastern Upper Peninsula, and portions of Northern Ontario including Sault Ste. Marie, Ontario. However, WTOM has not been available in Canada on cable since the early 2000s when Shaw Communications replaced it with Detroit's WDIV-TV (channel 4). Until January 25, 2022, when CBS affiliate WBKB-TV affiliated its second subchannel with NBC, WTOM also served as the default NBC affiliate for Alpena, and was dropped by Charter Spectrum systems in the Alpena market on May 1.