WOIO
WOIO's studios at Reserve Square in downtown Cleveland | |
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| City | Shaker Heights, Ohio |
|---|---|
| Channels | |
| Branding | 19 WOIO; 19 News |
| Programming | |
| Affiliations |
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| Ownership | |
| Owner |
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| WUAB, WTCL-LD, WOHZ-CD | |
| History | |
First air date | May 19, 1985 |
Former channel numbers | Analog: 19 (UHF, 1985–2009) |
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Call sign meaning | "Ohio" |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 39746 |
| ERP | 30 kW |
| HAAT | 333 m (1,093 ft) |
| Transmitter coordinates | 41°22′45″N 81°43′11″W / 41.37917°N 81.71972°W |
| Translator(s) | see § Translators |
| Links | |
Public license information | |
| Website | www |
WOIO (channel 19) is a television station licensed to Shaker Heights, Ohio, United States, serving the Cleveland area as an affiliate of CBS. It is owned by Gray Media alongside MyNetworkTV affiliate WUAB (channel 43), Telemundo affiliate WTCL-LD (channel 6) and independent station WOHZ-CD (channel 22); WTCL and WOHZ also serve as translators for WOIO. All four stations have studios on the ground floor of the Reserve Square building in Downtown Cleveland. WOIO shares full-power spectrum with WUAB via a channel sharing agreement; both stations have transmitter facilities in suburban Parma.
Established in 1985, WOIO's entry into the Cleveland market was the culmination of multiple failed attempts to sign on a station on channel 19 over the course of 34 years, four different construction permits and multiple contested bids. Owned initially by a consortium controlled by Hubert B. Payne, the first Black executive at a Cleveland television station, WOIO was sold to Malrite Communications, one of the partners in the consortium, in 1986 for a capital infusion. With studios at Shaker Square, WOIO operated with a minimum of local output but boasted a unique "nineteen" identity and irreverent on-air persona, along with a lineup of long-established reruns that appealed to a younger audience. A charter affiliate of Fox and the over-the-air home of Cleveland Cavaliers basketball and Cleveland Browns preseason games, WOIO thrived in competition against the market's established independent WUAB despite ongoing perceptions of being a "video jukebox". When WJW-TV owner New World Communications agreed to affiliate their station group with Fox in 1994, WOIO became the market's CBS affiliate, replacing WJW. Prior to the switch, Malrite took over WUAB via a local marketing agreement and used WUAB's news operation to develop local newscasts for WOIO, which launched on February 1995.
Despite lofty expectations by station management, WOIO's newscasts—rebranded several times and with frequent on- and off-air turnover—remained mired in last place in nearly every timeslot into the 2000s. The station was purchased by Raycom Media in 1998, and veteran executive Bill Applegate was named as WOIO-WUAB's general manager in 2001. Under Applegate, WOIO's news department was relaunched as 19 Action News, featuring a populist-leaning tabloid style with multiple controversial on-air talent hires and rating stunts. While 19 Action News proved successful in some timeslots, Applegate's immediate successors dropped the tabloid motif in 2015 in favor of the more traditional Cleveland 19 News. Following Gray Television's merger with Raycom, WOIO revived some elements of Action News while repositioning their news department for non-linear over-the-top and mobile streaming. In recent years, Gray has added WTCL, expanding WOIO's newscasts to a Spanish-language audience, and Rock Entertainment Sports Network, a joint venture between Gray and Rock Entertainment Group.