WNWV

WNWV (107.3 FM) is a commercial radio station licensed to Elyria, Ohio, United States, carrying an alternative rock format known as "107.3 Alternative Cleveland". Owned by Rubber City Radio Group, Inc., the station serves Greater Cleveland and much of surrounding Northeast Ohio. WNWV's studios are located in Akron, while the station transmitter resides off of South Island Road in Grafton. In addition to a standard analog transmission, WNWV broadcasts over two HD Radio subchannels and is available online; the second digital subchannel offers a Spanish CHR format as "Rumba 107.3 HD2".

This station originated as WEOL-FM, the FM adjunct to WEOL, and signed on the same day as its AM counterpart on October 17, 1948. Originally owned by the Elyria-Lorain Broadcasting Co., WEOL AM and FM spent over 15 years in litigation with The Lorain Journal over anticompetitive business practices with advertisers in Lorain, Ohio, that resulted in a Supreme Court decision, Lorain Journal Co. v. United States, a treble damages lawsuit, and two challenges to the licenses for both stations by the Journal. Debuting a nightly six-hour block of classical and high fidelity music in 1960, WEOL-FM became WBEA in February 1966, featuring an automated easy listening format aimed towards Lorain County. By 1982, WBEA switched to contemporary hits, then became WCZR on January 1, 1987, with a heavy metal format as a Z Rock affiliate aimed at Greater Cleveland. WCZR failed to generate revenue despite a cult following and switched again after 11 months to new age and smooth jazz as WNWV, "The Wave".

Originally satellite-delivered via a national feed of format progenitor KTWV, by 1990, WNWV's presentation became entirely local. Along with consistently high ratings, WNWV was also one of the few remaining locally-owned commercial radio stations in Northeast Ohio at the turn of the century. Declining ratings and demographic issues with the smooth jazz format precipitated a switch in 2010 to adult album alternative, first as "Boom! 107.3", then "107.3 Cleveland" and finally to "V107.3". Elyria-Lorain sold WNWV to Rubber City Radio Group at the end of 2011, where the prior "Wave" branding was revived but with a smooth AC focus. WNWV's format changed again to modern adult contemporary in January 2020 as "jenY 107.3" after a cryptic billboard campaign went viral. "jenY" gradually evolved into a straightforward alternative format before taking on the current branding in 2022.