WLUM

WLUM
Broadcast areaGreater Milwaukee
Frequency102.1 MHz
Programming
FormatContemporary worship music
NetworkAir1
Ownership
Owner
WLDB, WLVE
History
First air date
September 1960 (1960-09)
Former call signs
  • WMKE (1960–1964)
  • WAWA-FM (1964–1979)
  • WLUM (1980-1982)
  • WLUM-FM (1979-1980, 1982-2026)
Call sign meaning
"We love you, Milwaukee", with U representing "you"
Technical information
Licensing authority
FCC
Facility ID63595
ClassB
ERP8,800 watts
HAAT257 meters (843 ft)
Transmitter coordinates
43°06′43″N 87°55′52″W / 43.112°N 87.931°W / 43.112; -87.931
Links
Public license information
WebcastListen live
Websitewww.air1.com

WLUM (102.1 FM) is a non-commercial radio station in Milwaukee, Wisconsin. Currently owned & operated by the Educational Media Foundation and features a Contemporary worship music format as part of the "Air1" syndicated network.

WLUM is a Class B FM station, with an effective radiated power (ERP) of 8,800 watts. The studios are on Good Hope Road in Menomonee Falls and the transmitter site is in Milwaukee's North Side, near the Milwaukee River at Lincoln Park.