WLRX (FM)
| |
| Broadcast area | Roanoke metropolitan area |
|---|---|
| Frequency | 106.1 MHz (HD Radio) |
| Programming | |
| Format | Contemporary Christian music |
| Network | K-Love |
| Ownership | |
| Owner | Educational Media Foundation |
| History | |
First air date | 1994 |
Former call signs |
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| Technical information | |
Licensing authority | FCC |
| Facility ID | 41635 |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 29 meters (95 ft) |
Transmitter coordinates | 37°17′3.5″N 79°59′13.1″W / 37.284306°N 79.986972°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WLRX (106.1 FM) is a radio station licensed to Vinton, Virginia, United States, It transmits K-Love, a national contemporary Christian music network, to the Roanoke area and is owned by the Educational Media Foundation (EMF).
This station began broadcasting in 1994 and in its entire history until being sold to EMF in 2019 was used in a simulcast capacity with stations in Lynchburg. It was originally owned by Michael Scott Copeland but was leased by Virginia Network, owner of urban contemporary–formatted WJJS (101.7 FM) in Lynchburg, to extend its signal into the Roanoke area. The pair were known as WJJS and WJJX between 1996 and 2007.
The simulcast of WJJS and WJJX was broken up between 2007 and 2011, at a time when then-owner Clear Channel Communications was forced to put some of its stations in a divestiture trust. During that time, the 106.1 frequency became a classic country–formatted station, WZBL "The Bull". The Bull was dropped in 2009, when Clear Channel—later known as iHeartMedia—relaunched 106.1 as an adult hits station, WSFF "Steve FM". In 2019, the two stations were sold out of the trust to the Educational Media Foundation and integrated into its national Christian music networks.