WLRX (FM)

WLRX
Broadcast areaRoanoke metropolitan area
Frequency106.1 MHz (HD Radio)
Programming
FormatContemporary Christian music
NetworkK-Love
Ownership
OwnerEducational Media Foundation
History
First air date
1994 (1994)
Former call signs
  • WWFO (1991–1994, CP)
  • WJJS (1994–1996)
  • WJJS-FM (1996–2007)
  • WZBL (2007–2009)
  • WSFF (2009–2019)
Technical information
Licensing authority
FCC
Facility ID41635
ClassA
ERP6,000 watts
HAAT29 meters (95 ft)
Transmitter coordinates
37°17′3.5″N 79°59′13.1″W / 37.284306°N 79.986972°W / 37.284306; -79.986972
Links
Public license information
WebcastListen live
Websitewww.klove.com

WLRX (106.1 FM) is a radio station licensed to Vinton, Virginia, United States, It transmits K-Love, a national contemporary Christian music network, to the Roanoke area and is owned by the Educational Media Foundation (EMF).

This station began broadcasting in 1994 and in its entire history until being sold to EMF in 2019 was used in a simulcast capacity with stations in Lynchburg. It was originally owned by Michael Scott Copeland but was leased by Virginia Network, owner of urban contemporary–formatted WJJS (101.7 FM) in Lynchburg, to extend its signal into the Roanoke area. The pair were known as WJJS and WJJX between 1996 and 2007.

The simulcast of WJJS and WJJX was broken up between 2007 and 2011, at a time when then-owner Clear Channel Communications was forced to put some of its stations in a divestiture trust. During that time, the 106.1 frequency became a classic country–formatted station, WZBL "The Bull". The Bull was dropped in 2009, when Clear Channel—later known as iHeartMedia—relaunched 106.1 as an adult hits station, WSFF "Steve FM". In 2019, the two stations were sold out of the trust to the Educational Media Foundation and integrated into its national Christian music networks.