WLMG

WLMG
Broadcast areaNew Orleans metropolitan area
Frequency101.9 MHz (HD Radio)
BrandingMagic 101.9
Programming
LanguageEnglish
FormatAdult contemporary
Ownership
Owner
History
First air date
March 15, 1970 (1970-03-15)
Former call signs
  • WWL-FM (1970–1980)
  • WAJY (1980–1987)
Call sign meaning
"Louisiana's Magic"
Technical information
Licensing authority
FCC
Facility ID34376
ClassC0
ERP100,000 watts
HAAT300 meters (980 ft)
Transmitter coordinates
29°55′11″N 90°1′29″W / 29.91972°N 90.02472°W / 29.91972; -90.02472
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/magic1019

WLMG (101.9 FM, "Magic 101.9 FM") is a commercial radio station licensed to New Orleans, Louisiana, owned by Audacy, Inc. The station broadcasts an adult contemporary radio format, its studios and offices are located at the 400 Poydras Tower in New Orleans' downtown district.

WLMG has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. Its transmitter site is off Behrman Highway in the Algiers neighborhood of New Orleans. WLMG broadcasts in the HD Radio hybrid format.