WHOL
| Simulcast of WEST | |
|---|---|
| |
| Broadcast area | Lehigh Valley |
| Frequency | 1600 kHz |
| Branding | Loud 106.9/99.5 |
| Programming | |
| Format | Rhythmic contemporary |
| Ownership | |
| Owner | Major Keystone LLC |
| WEST | |
| History | |
First air date | September 12, 1948 |
Former frequencies | 1230 kHz (1948–1955) |
Call sign meaning | "Hola" (former branding; means "hello" in Spanish) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 36987 |
| Class | D |
| Power | 1,000 watts day 56 watts night |
Transmitter coordinates | 40°35′33.4″N 75°28′40.7″W / 40.592611°N 75.477972°W |
| Translators |
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| Links | |
Public license information | |
| Webcast | Listen live |
| Website | loud1069 |
WHOL (1600 AM) is a rhythmic contemporary radio station in Allentown, Pennsylvania. The station is owned by Major Keystone LLC. It is simulcast with co-owned WEST (1400 AM) in Easton, Pennsylvania. The studios and transmitter are on Colorado Street in Allentown.
WHOL is powered at 1,000 watts by day. To protect other stations on 1600 AM, it reduces power to 56 watts at night. It uses a directional antenna at all times. Programming is also heard on 99 watt FM translator W295CR at 106.9 MHz.