WFLA (AM)

WFLA
Broadcast areaTampa-St. Petersburg-Clearwater and Sarasota-Bradenton, Florida
Frequencies
BrandingNewsradio WFLA
Programming
FormatConservative talk radio
Affiliations
Ownership
Owner
History
First air date
October 4, 1925 (1925-10-04)
Former call signs
  • WGHB (1925–1927)
  • WFHH (1927)
  • WFLA (1927)
  • WFLA-WSUN (1927–1937)
Former frequencies
  • 1130 kHz (1925–1927)
  • 590 kHz (1927–1929)
  • 620 kHz (1929–1941)
  • 940 kHz (1941)
Call sign meaning
pre-ZIP code era abbreviation for Florida
Technical information
Licensing authority
FCC
Facility ID29729
ClassB
Power
  • 25,000 watts day
  • 11,000 watts night
  • 100 watts (KPM360 - Shortwave)
Transmitter coordinates
28°1′15.1″N 82°36′33.3″W / 28.020861°N 82.609250°W / 28.020861; -82.609250
TranslatorSee § Translators
Repeater97.9 WXTB-HD2 (Clearwater)
Links
Public license information
WebcastListen live (via iHeartRadio)
Websitewflanews.iheart.com

WFLA (970 kHz) is a commercial AM radio station in Tampa, Florida, and serving the Tampa Bay media market. The station airs a news/talk format and is owned and operated by iHeartMedia, Inc. The station's studios and offices are on Gandy Boulevard in South Tampa.

WFLA broadcasts by day at 25,000 watts, reducing power to 11,000 watts at night. (For most of its history, from the 1940s to the early 2000s, it ran at 5,000 watts.) It uses a directional antenna at all times. The main transmitter site is off Montague Street in Town 'n' Country, Florida. Programming is also heard on two FM translators, 94.5 MHz in Gulfport and 99.1 in Bayonet Point.