WEAR-TV

3.1: WEAR ABC 3 or Channel 3; WEAR News
3.2: NBC 15

WEAR-TV
	Pensacola–Fort Walton Beach, Florida; Mobile, Alabama; ; United States;
City	Pensacola, Florida
Channels	Digital: 17 (UHF); Virtual: 3;
Branding	3.1: WEAR ABC 3 or Channel 3; WEAR News; 3.2: NBC 15;
Programming
Affiliations	3.1: ABC; 3.2: NBC;
Ownership
Owner	Sinclair Broadcast Group; (WEAR Licensee, LLC);
Sister stations	WFGX, WPMI-TV, WJTC
History
First air date	January 13, 1954
Former channel numbers	Analog: 3 (VHF, 1954–2009)
Former affiliations	CBS (1954–1955); ABC (secondary, 1954–1955); Roar (3.2, until 2025);
Call sign meaning	derived from WEAR radio, randomly assigned
Technical information
Licensing authority	FCC
Facility ID	71363
ERP	1,000 kW
HAAT	579 m (1,900 ft)
Transmitter coordinates	30°36′45.4″N 87°38′41.6″W / 30.612611°N 87.644889°W
Links
Public license information	Public file; LMS;
Website	3.1: weartv.com; 3.2: mynbc15.com;

WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving northwest Florida and southwest Alabama as an affiliate of ABC and NBC. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35); Sinclair also provides certain services to Mobile, Alabama–licensed WPMI-TV (channel 15) and Pensacola-licensed independent station WJTC (channel 44) under a local marketing agreement (LMA) with Deerfield Media.

WEAR-TV and WFGX share studios—which also house master control and some internal operations for WPMI-TV and WJTC—on Mobile Highway (US 90) in unincorporated Escambia County, Florida (with a Pensacola mailing address); WEAR-TV's transmitter is located in unincorporated Baldwin County, Alabama (northeast of Robertsdale). Weekday newscasts and any remaining operations for "NBC 15" that were once part of WPMI-TV prior to October 20, 2025, remain in Mobile at the studios of WPMI and WJTC.

Although WEAR-TV's call letters represent both the words "wear" and "ear", the station spells out its calls as "W-E-A-R", rather than any word.