WCAR (AM)

WCAR
Simulcasts WSDS, Salem Township
	Livonia, Michigan; United States;
Broadcast area	Metro Detroit
Frequency	1090 kHz
Branding	La Explosiva
Programming
Format	Spanish
Ownership
Owner	Sima Birach; (Birach Broadcasting Corporation);
History
First air date	May 23, 1961
Former call signs	WERB (1961–1966); WTAK (1966–1970); WIID (1970-1979);
Call sign meaning	A reference to Detroit's automotive industry
Technical information
Licensing authority	FCC
Facility ID	73397
Class	B
Power	250 watts (day); 500 watts (night);
Transmitter coordinates	42°19′46.1″N 83°21′42.8″W / 42.329472°N 83.361889°W
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.birach.com/wcar.htm

WCAR (1090 AM) is a commercial radio station licensed to Livonia, Michigan, and serving the Metro Detroit radio market. It airs a Spanish language format as a simulcast of WSDS in Salem Township and is owned by the Birach Broadcasting Corporation.

Because AM 1090 is a clear channel frequency reserved for Class A stations WBAL in Baltimore, and XEPRS in Tijuana, Mexico, WCAR must broadcast with a directional antenna to avoid interference. By day, it transmits 250 watts and at night its power increases to 500 watts.