Voiceverse NFT plagiarism scandal

In January 2022, 15—the pseudonymous Massachusetts Institute of Technology (MIT) artificial intelligence researcher and creator of the non-commercial generative artificial intelligence voice synthesis research project 15.ai—discovered that the blockchain-based technology company Voiceverse had plagiarized from their platform. Voiceverse marketed itself as a service that offered AI voice cloning technology that could be purchased and traded as non-fungible tokens (NFTs).

Amid heightened controversy over NFTs in the gaming industry, voice actor Troy Baker (who has been described as one of the most famous voice actors in video games) announced his partnership with Voiceverse on January 14, 2022, triggering immediate backlash over concerns about the environmental impact of NFTs, potential for fraud, predatory monetization in video games, and the potential of AI displacing jobs for human voice actors. Later that same day, 15 revealed through server logs that Voiceverse had generated voice lines using 15's free text-to-speech platform, pitch-shifted the audio to make them unrecognizable, and falsely marketed the samples as their own technology before selling them as NFTs. Within an hour of being confronted with evidence, Voiceverse confessed and stated that their marketing team had used 15.ai without proper attribution while rushing to create a technology demo to coincide with Baker's partnership announcement, further exacerbating the already negative reception to the original announcement. In response, 15 replied "Go fuck yourself"; the interaction went viral and garnered a large amount of support for the developer. News publications universally characterized this incident as Voiceverse having "stolen" from 15.ai.

The next day, Baker appeared on a podcast and stated that his motivation had been to help independent creators who were unable to afford professional voice actors. Following continued backlash and the plagiarism revelation, Baker ended his partnership with Voiceverse on January 31, 2022. Subsequently, the incident was documented in multiple AI ethics databases, criticisms of predatory monetization in video games, and retrospectives as one of the earliest instances of plagiarism and theft stemming from artificial intelligence during the AI boom.

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