Vkusno i tochka
Logo used since 2022 | |
A location in Moscow, Russia | |
Native name | Вкусно — и точка |
|---|---|
| Company type | Private limited |
| Industry | Restaurant |
| Genre | Fast food |
| Predecessor | McDonald's Russia (1990–2022) |
| Founded | 31 January 1990 in Moscow, Soviet Union (as McDonald's) 12 June 2022 in Moscow (as Vkusno i tochka) |
| Founder | Alexander Govor |
| Headquarters | 26 Valovaya Street, , Russia |
Number of locations | 950+ |
Area served | Russia Belarus (as Mak.by) Kazakhstan (as I'm) |
Key people | Oleg Paroyev (CEO) |
| Services | Master franchise |
| Owner | PBO System LLC |
| Subsidiaries | KSB Victory Restaurants (in Belarus) Food Solutions KZ (in Kazakhstan) |
| Website | vkusnoitochka |
Vkusno i Tochka (Russian: Вкусно – и точка, IPA: [ˈfkusnə ɪ ˈtotɕkə], lit. 'Tasty, period') is a Russian fast food chain based mostly in former McDonald's restaurants, with a menu that largely consists of rebranded McDonald's items. McDonald's closed their Russian stores in response to the 2022 Russian invasion of Ukraine; Vkusno i Tochka restaurants mostly occupy former McDonald's restaurants that were sold to business magnate and entrepreneur Alexander Govor, who was a company licensee in Siberia. The first restaurants in Russia were opened on 12 June 2022; since then, Vkusno i Tochka restaurants have also opened in Belarus and Kazakhstan, albeit under different names.