Viva Forever! (musical)

Viva Forever! is a jukebox musical based on the songs of 1990s British girl-group the Spice Girls. It was written by Jennifer Saunders, produced by Judy Craymer and directed by Paul Garrington. Musical Supervision by Martin Koch, and Musical Direction by John Donovan. Sound Design by Bobby Aitken.

The show began previews at the Piccadilly Theatre, London, on 27 November 2012 and had its Press Night on 11 December 2012. The score features nearly every song from the Spice Girls' first two albums albums, Spice (1996) and Spiceworld (1997), from several their third album—such as their hit "Goodbye"—as well as several solo single releases, including "Look At Me" by Geri Halliwell and "I Turn To You" by Melanie C. The show generated over £2,000,000 (in US money, $2,694,328.44) in pre-opening ticket sales.

Viva Forever! was panned by critics, receiving some of the worst reviews of 2012. It was announced on 2 May 2013 that the show was to close on 29 June 2013 after seven months with a loss of at least £5 million. In a 2016 interview, Spice Girls group member Mel B said she disliked the musical and that it "wasn’t actually the kind of show the group hoped for."