Vita Group
| Company type | Public company |
|---|---|
| Industry | Telecommunications, Information Communication Technology, Technology Accessories, Athleisure |
| Predecessor | Fone Zone |
| Founded | 1995 |
| Founder | Maxine Horne David McMahon |
| Defunct | 2023 |
| Headquarters | Australia |
| Subsidiaries | Clear Complexions, Artisan Cosmetic Clinic's, AAG |
| Website | www |
Vita Group Limited was an Australian retailer that operates under the brands of Artisan Aesthetic Clinics. Vita Group employs 400 people across its network of brands and is an ASX listed company that in 2020 reported revenues of $773.1 million.
Vita Group was founded by David McMahon and Maxine Horne. David McMahon was the CEO from 1995 to 2013.| Chief Executive Officer]] Vita Group was established to provide Australians with retail outlets where they could purchase mobile phones and other telecommunication products and services. The company commenced trading in 1995 as a Telstra Licensed Dealer under the brand Fone Zone, with its first store opening at Pacific Fair on the Gold Coast. By 2005, Fone Zone had expanded to more than 100 stores Australia-wide and had listed on the Australian Securities Exchange.
In 2008, Fone Zone rebranded itself as Vita Group to reflect its expanded business focus beyond mobile phones, and David McMahon remained involved in the leadership of the company as CEO during this period. Maxine Horne became CEO following McMahon’s retirement in 2013.